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Keyword research. Every SEO strategy starts with keyword research. First, you need to closely examine your site and identify the big topics and themes. Next, consider what keywords and phrases, or long-tail keywords, are related. For example, a plant-based cooking blog will have different keywords than a Mediterranean cooking blog. Oct 10, 2023 · How to create an SEO plan. To create an effective SEO plan, you need to follow a systematic approach that encompasses multiple steps and strategies. Here’s a breakdown of the key components. 1. Conduct thorough research. Before implementing your SEO plan, conduct thorough research. ---1